Inline with Lunar New Year, Clozette invited 2 of our Ambassadors to unveil what’s in store for the 12 Chinese Zodiac signs in 2021 - in career, love, wealth and health - along with recommended tips and items to boost luck.

From a well-known local Feng Shui company Yuan Zhong Siu, Jacelyn Phang was the anchoring host paired with Roanna, whose personal style fits both brands. The Facebook Livestream provided coverage for Flo Optics and Ms. Lily by integrating the products into the content, suggesting them as items for the different Zodiacs.

Clozette successfully helped small brands gain awareness and reach a wider audience by leveraging the popular topic relevant to the festive season and target market.

Brand Dedicated Instagram Live Stream

Tapping on the rising popularity of social lives stream during circuit breaker, Clozette hosted a beauty chat in partnership with Mentholatum Acnes.

Tasked to re-promote the full range of Mentholatum Acnes Product with focus on the newly launched Oil-Control Moisturiser, the Instagram Live focused on trending topic “Mask-ne” - featuring an insightful chat between Clozette Editor with Dr. Teo Wan Lin, Dermatologist, and Xin Lin, beauty influencer.

The live stream was hosted on both Clozette and Xin Lin’s Instagram, and simulcasted to @Acnes.sg Instagram

Multi-Brand, Multi-Session Facebook Live Commerce

Powered by Clozette’s latest social commerce solution, we hosted a two-day Facebook live event to introduce a mix of Beauty-Wellness-Lifestyle brands during the livestreaming. Viewers enjoy a seamless shopping experience as they could directly purchase the products via AI Chatbot in Facebook Messenger, simply by entering specific keywords in Comments section during the livestream.

Multi-Brand Facebook Live Commerce

Powered by Clozette’s latest social commerce solution, to help brands gain awareness, reach a wider audience and generate sales - during and after the Facebook Live stream.

Clozette produced a multi-brand Livestream session with selected products that complimented each other to give the audience a good use case for featured items during the Livestream. While doing so, we also helped the smaller, lesser-known brands gain traction by featuring them alongside the better-known brands.

Brand Dedicated Facebook Live Commerce

In collaboration with Singapore-based Hush Candle for Clozette's 10th year anniversary and Singapore’s #SupportLocal initiative, we created a specially curated collection features four scents inspired by #TeamClozette's core colours and ethos: Timeless White, Sleek Slate, Power Pink and Graceful Blush.

To support this special collaboration, Clozette produced a Live Streaming Event on Facebook to promote the set of curated candles in form of an interactive talk show to drive engagement and promotion - resulting in real time seamless purchase powered by an AI-based chatbot payment integration.