Japan national tourism organization
OBJECTIVE
The aim of this Japan National Tourism Organization (JNTO) campaign was to encourage travellers to consider Japan as a travel destination by creating an online travel fair to promote the expansion of travel consumption in Japan with its culture and experiences.
SOLUTION
We conceptualized a dedicated JapanTravelWeek website to engage interested travellers with an interactive map featuring interesting locations to visit with culinary experiences in the vicinity. Through this, we aim to attract first-timers to Japan to go back as recurring visitors to explore new places.
To further promote JapanTravelWeek website, we rolled out various online and offline amplification, including a press conference which was covered by a total of 68 media platforms.
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