innisfree

GREEN TEA PARTY

OBJECTIVE

In 2021, Innisfree wanted to introduce its Green Tea Seed Serum that contained new ingredients while appreciating their loyal customers at the same time.

SOLUTION

Green Tea Party was conceptualized to engage with the Innisfree VIP audience and loyal members during the pandemic lockdown.
The interactive virtual event served as a way to connect with each other and was filled with fun gamification, a karaoke session, all while introducing the improved formula of the product.

Screen Shot 2021-12-16 at 12.06.28.png

Screen Shot 2021-12-16 at 12.07.39.png

GREEN TEA PARTY HIGHLIGHTS

BE PART OF OUR NARRATIVE.

GET THE LATEST PORTFOLIO UPDATES AND INDUSTRY INSIGHTS - PLUS A FEW SURPRISES EVERY NOW AND THEN.

P.S. We don't spam.

Request for more case studies